PTSD and the COVID-19 Crisis, Dr. L. Darryl Armstrong 25 May 2020

The COVID-19 pandemic is stressful. We fear getting the virus or having our loved ones get sick from what seems like an “invisible enemy.” We worry about lost income, our jobs, and our failing businesses. Healthcare workers and others on the front lines and in essential positions and those who have become seriously ill have faced first-hand life-and-death, traumatic situations. As a result, many of us are at risk of developing long-lasting stress—in the form of post-traumatic stress disorder (PTSD), others have PTSD reoccurrences. How can you tell if you are developing PTSD? And what can you do to address it? Video 10:26

The Importance of Corrective Body Work During "Stay Healthy at Home" with Dr. Bruce Costello 


We are allegedly "healthy at home," however, we know that sitting is the new health danger! However, there are simple corrective body exercises that can keep us healthy and happier. Dr. Bruce Costello, a former chiropractor, and massage therapist, has developed a unique system and shows us three easy to do exercises in the 21:26 video interview.

Crisis Communications: Interview with Dcn Mark Prosser, Director of Pastoral Planning, Catholic Diocese, Sioux City, IA  


COVID – 19 Crisis and Emergency Planning Churches across the United States are responding to the COVID-19 crisis. Mark Prosser, former Director of Public Safety in Storm Lake, IA, a professional with 45-years of law enforcement and emergency and disaster planning experience, is leading the preparation and plan for the diocese. The planning process includes operations of 87 churches, 24 schools, and 2 hospitals, and a radio station and newspaper. In this interview, he outlines the details of the effort, and the best practices implemented among them are: • Increased internal and external coordination and communications among all organizational levels • Use of social media and web platforms to ensure outreach to congregants • Stand-up of information pushes on the CARE Act and of COVID-19 safety practices • Sharing of best practices across the four dioceses in Iowa • Planning for post-COVID-19 operations and decision-making • Establishment of a post-COVID-19 working group. 31:34 video 

Crisis Communications: Interview with Jim McCamy, a 30-year crisis, and emergency management professional provides you perspectives and insights from his experience and to update folks on what is going on in North Alabama. 9:31 video


Crisis Communications: How to Prepare Messages for Employees and Customers During a Crisis

The Corona Covid-19 virus event has brought the need for crisis planning and a resilient crisis mindset to the forefront of all leaders' minds. It also made crisis communicators stop and think about the most efficient and effective approach to developing and communicating key messages. The following five guidelines provide an overview of the process for developing key messages. 8:56 video

Crisis Communications: The Importance of Relationships and One Voice During a Crisis 


To build integrity and credibility during a crisis you need one well-trained and articulate spokesperson with subject matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions and prepare your answers for them. Know when to refer to the subject matter experts and when to stop talking. 4:54 video

Crisis Communications: Talk to Your Employees NOW!


Clients and colleagues are asking what they should be doing and how should they be communicating to their employees and customers during this crisis. What should we say to our employees? To our customers, and to the world about what we are doing in here and now in our businesses to protect them? Should we sit and wait until a case occurs in our industry, our community, or in our business to tell them we have a plan we have implemented? 11:45 video

Crisis Communications: How to Work with the Media During a Crisis 


Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video.  (Due to technical difficulties we were unable to video Mr. Hayes.)


Who Are These People?  - The Millennials

“The best crisis to manage is the one you prevent,” Dr. L. Darryl Armstrong speaking to the National Association of Environmental Professionals You are hiring, like it or not, many members of the Millennial generation (The M-Generation). Most likely you are either a “Baby Boomer” or a “GenXer” doing the hiring. You are thinking that these people must not have grown up in the same world that you did. You think to yourself, we may have a crisis developing, and you have no idea why. You would be right in both assumptions. Although some of what you hear will seem negative, try to maintain an open-mind. This description of the M-Generation is intended to be helpful and will show you how research and understanding is evolving to help us all better understand this generation. 8:33 video

Behavioral Analysis: Why People Hoard Toilet Paper - During times of crisis, when we feel out of control we seek to find something we can control. Perhaps, as Kit Yarrow, the consumer behavior psychologist notes buying and hoarding toilet paper provides a modicum of such control. However, there are lessons to learn from this behavior that can be more valuable in our recovery. @DoctorDarryl

10:30 video#


Behavioral Analysis : The Emotional Connection - Bring something of value to your customers and employees during a crisis. This value can be emotional, physical, or financial. It can be hope, reassurance, leadership, peace of mind for a given moment. People will remember what you do and how you make them feel not necessarily what you say. 6:12 video


Commentary: Thank a Trucker, Your Employees and Customers - During a crisis, we get so self-absorbed and focused on the crisis we often forget to thank folks. It is the nature of an emergency and yet without truckers, our employees, and our customers, where would we be. Take the time to thank those that are helping us through this crisis. 8:55 video

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Strategic Planning is NOT That Complicated!


There are five building blocks and three key questions. Let's make the process even easier by using Collaborative Informed Consent (R) as our facilitation process.


Webinar Video Collaborative Informed Consent 40 minutes -June 2019

Collaborative Informed Consent Process: What It Is, When, How, and Why to Use It! A communications and public engagement model that encourages and supports public engagement and relationship building on teams and within communities.


Preparing Executives for Media Interviews

When Your Executives perform well in media interviews, your company is typically perceived more positively by the listener and viewer. There are three critical steps to follow when working with Executives. First, understand clearly the intent of the journalist’s request. Second, prepare a set of key messages to meet the journalist’s needs and develop the most challenging questions that could be asked. Read this as the questions the CEO or Executive would least want to answer. Develop short informative answers. Finally, practice, practice and practice some more. I am well aware of time constraints on Executives, I was one, and I have trained many. However, without practice, an interview can “Go South” quickly.