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Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video.

(Due to technical difficulties we were unable to video Mr. Hayes.)

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Taylor Hayes is the former publisher of the Ky New Era with more than 40-years experience. Working with the media requires understanding what the reporter needs are and what your role and responsibilities are. Mr. Hayes provides insights in this 7:30 video.

 

(Due to technical difficulties we were unable to video Mr. Hayes.)

The Corona Covid-19 virus event has brought the need for crisis planning and a resilient crisis mindset to the forefront of all leaders' minds. It also made crisis communicators stop and think about the most efficient and effective approach to developing and communicating key messages. The following five guidelines provide an overview of the process for developing key messages. 8:56 video

Interview with Jim McCamy, a 30-year crisis, and emergency management professional provides you perspectives and insights from his experience and to update folks on what is going on in North Alabama. 9:31 video

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To build integrity and credibility during a crisis you need one well-trained and articulate spokesperson with subject matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions and prepare your answers for them. Know when to refer to the subject matter experts and when to stop talking. 4:54 video

Bring something of value to your customers and employees during a crisis. This value can be emotional, physical, or financial. It can be hope, reassurance, leadership, peace of mind for a given moment. People will remember what you do and how you make them feel not necessarily what you say. 6:12 video

Clients and colleagues are asking what they should be doing and how should they be communicating to their employees and customers during this crisis. What should we say to our employees? To our customers, and to the world about what we are doing in here and now in our businesses to protect them? Should we sit and wait until a case occurs in our industry, our community, or in our business to tell them we have a plan we have implemented? 11:45 video