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Strategic Planning is NOT That Complicated

There are three questions and five building blocks, and you are well on your way to getting a planning process underway. 3:30 video


A Short Explanation of the Collaborative Informed Consent Model

Acquiring informed consent from the people impacted by your work is critical to your professional success and project. Using the Collaborative Informed Consent Model for public engagement may well keep you out of the court of law and win in the court of public opinion. #CollaborativeInformedConsent #CommunityRelations #PublicEngagement @DoctorDarryl 2:22 video


Webinar Video Collaborative Informed Consent (R) 40 minutes -June 2019

Collaborative Informed Consent Process: What It Is, When, How, and Why to Use It! A communications and public engagement model - encourages and supports public engagement and relationship building in teams and communities. 40:00 video

Crisis Communications: How to Prepare Messages for Employees and Customers During a Crisis

​The Corona Covid-19 virus event has brought the need for crisis planning and a resilient crisis mindset to the forefront of all leaders' minds. It also made crisis communicators stop thinking about the most efficient and practical approach to developing and communicating key messages. The following five guidelines provide an overview of the process for developing key messages. 8:55 video

Crisis Communications: The Importance of Relationships and One Voice During a Crisis - 

To build integrity and credibility during a crisis, you need one well-trained and articulate spokesperson with subject-matter experts who can speak with a unified message. Use the What, so what, now what message development sequence to build your messages. Ensure they are clear and understandable, consider all the tough questions, and prepare your answers for them. Know when to refer to the subject-matter-experts and when to stop talking. 4:53 video

Crisis Communications: Talk to Your Employees NOW! - Clients and colleagues ask what they should be doing and how they should be communicating with their employees and customers during this crisis. What should we say to our employees, our customers, and the world about what we are doing here and now in our businesses to protect them? Should we wait until a case occurs in our industry, our community, or our business to tell them we have a plan we have implemented? 11:45 video

Behavioral Analysis: Why People Hoard Toilet Paper - During times of crisis, when we feel out of control, we seek to find something we can control. Perhaps, as Kit Yarrow, the consumer behavior psychologist, notes buying and hoarding toilet paper provides a modicum of such control. However, lessons to learn from this behavior can be more valuable in our recovery. 10:32 video


Behavioral Analysis: The Emotional Connection - Bring something of value to your customers and employees during a crisis. This value can be emotional, physical, or financial. It can be hope, reassurance, leadership, and peace of mind for a given moment. People will remember what you do and how you make them feel, not necessarily what you say. 6:12 video

Commentary: Thank a Trucker, Your Employees, and Customers - During a crisis, we get so self-absorbed and focused on the situation we often forget to thank folks. It is the nature of an emergency, yet without truckers, our employees, and our customers, where would we be? Take the time to thank those that are helping us through this crisis. 8:55 video

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