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Darryl Armstrong
Author, Between The Tracks
Facilitator - Behavioral Psychologist
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Exceeding the Need – Kenny’s Appliance Service
Valerie Reeves is a successful businesswoman in Louisville, Kentucky. Time to her is money and recently when she purchased a new clothes...
L. Darryl Armstrong
Oct 30, 20074 min read
Tea Thyme and Toast – Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Succ
Pam Reed, owner, baker and cook at Tea Thyme and Toast Eatery in Eddyville, Ky has developed a cadre of “raving customers” the past few...
L. Darryl Armstrong
Sep 24, 20073 min read
Part 2: Customer Service Excellence – Why companies should “exceed the need”
“Service that exceeds the need is the competitive edge for any organization in today’s highly competitive environment. The journey to...
L. Darryl Armstrong
Sep 17, 20077 min read
Creating Service Excellence – Examples of Companies Seeking to “Exceed the Need” o
Last year I had the distinct pleasure of presenting our Customer Service Excellence program for the Carroll County Iowa Chamber of...
L. Darryl Armstrong
Sep 8, 20077 min read


Branding – comes in many shapes and sizes even for a country music star
Presents Art by Jonathan Kupersmith “Little Jimmy Dickens” — A Memorable Country Music Star That Teaches Us a Lot About “Branding”...
L. Darryl Armstrong
May 20, 20073 min read
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