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Darryl Armstrong
Author, Between The Tracks
Facilitator - Behavioral Psychologist
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Providing service through a “How to” brochure
Sunday, July 29, 2007 Ever wondered how you could keep your name in front of potential clients without seeming “pushy”? Consider doing a...
L. Darryl Armstrong
Jul 29, 20072 min read
Make Yourself Known To Influential Sources
PERSPECTIVES July 24, 2007 You can increase referrals by becoming known to influential sources whom you have not yet had the opportunity...
L. Darryl Armstrong
Jul 25, 20071 min read
Be Seen as a Researcher in Your Field
PERSPECTIVES July 16, 2007 Being identified as a researcher and one who contributes to the education and advanced of your field of...
L. Darryl Armstrong
Jul 17, 20071 min read
Stack Up Your Costs
PERSPECTIVES July 9, 2007 Consultants, speakers and professionals often spend untold hours on work that is necessary yet not directly...
L. Darryl Armstrong
Jul 9, 20071 min read
Perspectives – Make Selling Your Services Job One!
PERSPECTIVES July 4, 2007 Happy Independence Day! I have been on the road extensively the past 7-days and am now just getting caught up....
L. Darryl Armstrong
Jul 4, 20072 min read
PERSPECTIVES – Market to Every Member of a Decision-making Committee
Monday, June 25, 2007 When selling to committees, take time to talk to each individual involved in the decision making process. Listen to...
L. Darryl Armstrong
Jun 25, 20071 min read
Perspectives – Market only to decision makers
21 June 2007 Pre-qualify your prospects by asking them if they are in a position to make a commitment for your services — provided, of...
L. Darryl Armstrong
Jun 21, 20071 min read
Research, experience and common sense – allows you to build memorable ads
19 June 2007 Recently, I completed a series of focus groups for a company that wanted responses from consumers on three ads they had run...
L. Darryl Armstrong
Jun 19, 20073 min read
Why Power Point Presentations Bore Us — The Dreaded 3P!
Saturday, June 16, 2007 Recently, Robert Middleton, http://www.actionplan.com/ reminded me why we must get away from power point...
L. Darryl Armstrong
Jun 16, 20073 min read
We can learn many life lessons from Maria Ortega
June 9, 2007 RIVERSIDE, CA — Corner of Main Street and Mission Inn Avenue. You can’t but help liking southern California. For a good ole...
L. Darryl Armstrong
Jun 10, 20073 min read
Perspectives – Market only to decision makers
Pre-qualify your prospects by asking them if they are in a position to make a commitment for your services — provided, of course, you can...
L. Darryl Armstrong
Jun 8, 20071 min read
Market your services on a regular basis
“Devote between 15 and 25% of your working hours to marketing your services”, says the late Howard Shenson, the nationally known and...
L. Darryl Armstrong
Jun 5, 20071 min read
When good people set out to do the right thing, in the right way and with passion and conviction the
June 2, 2007 Marshy Point Nature Center Festival, Middle River, Maryland Kay and I are honored today to be a part of the festival here...
L. Darryl Armstrong
Jun 3, 20073 min read
The Four Tips That Will Ensure You Build a Successful Crisis Plan That Management Will Use and That
There are key strategies that will ensure your crisis plan will be used by your management. These are the four key tips that will get...
L. Darryl Armstrong
May 31, 20073 min read
Talk to me – Confessions of a life-long negotiator
Detective Frank Hunt has a distinguished 30-year career with the 110th precinct in New York City. He has seen most all of it when it...
L. Darryl Armstrong
May 29, 20074 min read
Memorial Day Should Be a Day of Honoring Those Who Fought for our Freedoms
It should be a day of remembrance not a day of politics as usual In 1868, Congress authorized the last Monday of May as Decoration Day, a...
L. Darryl Armstrong
May 27, 20077 min read
Politics and a business philosophy don’t necessarily result in a victory in any campaign
Kentucky has just had its primary election. Incumbent Governor Ernie Fletcher will face off with Democrat former Lt. Governor Steve...
L. Darryl Armstrong
May 24, 20075 min read
I told you so! “Sicko” darling of Cannes Festival
What did I write a few days ago folks about Michael Moore? Today, AP reports that the rumpled, disheveled, and some would say obnoxious...
L. Darryl Armstrong
May 22, 20072 min read
Branding – comes in many shapes and sizes even for a country music star
Presents Art by Jonathan Kupersmith “Little Jimmy Dickens” — A Memorable Country Music Star That Teaches Us a Lot About “Branding”...
L. Darryl Armstrong
May 20, 20073 min read
Guerrilla marketing doesn’t get any better than this
Michael Moore and the Feds – Round 1 Always setting the stage for controversy, whether you agree with his politics or not, Michael Moore...
L. Darryl Armstrong
May 18, 20074 min read
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