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Darryl Armstrong
Author, Between The Tracks
Facilitator - Behavioral Psychologist
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Haley’s Run Celebration a Success – More Than 200 Attend Event
Akron, Ohio — L Darryl ARMSTRONG and Associates had the privilege of helping host more than 200 people at the dedication of Haley’s Run,...
L. Darryl Armstrong
Jul 2, 20101 min read
Language Matters – No Longer Golfing – No Longer Gulf Spill
The recent revelation that no longer will the President be “golfing” rather he will be “taking a badly needed break to clear his head”...
L. Darryl Armstrong
Jun 24, 20101 min read
Exemplary Public Relations for Starbucks
In the January 15, 2008 issue of Bottom Line Personal, there is an article about a man who wrote a book entitled, “How Starbucks Saved My...
L. Darryl Armstrong
Jan 24, 20081 min read
Put a Client’s Fears to Rest Before Beginning Work on the Project
Be sure to identify the fears that prospective clients have about working with you. It takes some effort, but they will be reluctant to...
L. Darryl Armstrong
Jan 13, 20081 min read
Help the Client See You as a Source of Value and Not a Threat
(My apologies to all – the post I sent out last night had some spelling errors that have now been corrected. This happens when I write it...
L. Darryl Armstrong
Jan 11, 20082 min read
Understanding Personality Styles: The Secret To Your Success In Getting Along with Challenging Co-wo
By H.J.D. Stimpson – Special Correspondent Behold the salesman stereotype-the smooth-talking glad-hander wearing a flashy tie, white...
L. Darryl Armstrong
Oct 19, 20076 min read
Branding … can be enhanced by a song, the right lyrics, and a clever slogan…
When Carole Bailey asks a favor, I simply can’t resist. Carole is the widow of my friend and “brother” Doug Bailey and the sister of my...
L. Darryl Armstrong
Oct 15, 20072 min read
Tea Thyme and Toast – Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Succ
Pam Reed, owner, baker and cook at Tea Thyme and Toast Eatery in Eddyville, Ky has developed a cadre of “raving customers” the past few...
L. Darryl Armstrong
Sep 24, 20073 min read
Part 2: Customer Service Excellence – Why companies should “exceed the need”
“Service that exceeds the need is the competitive edge for any organization in today’s highly competitive environment. The journey to...
L. Darryl Armstrong
Sep 17, 20077 min read
Creating Service Excellence – Examples of Companies Seeking to “Exceed the Need” o
Last year I had the distinct pleasure of presenting our Customer Service Excellence program for the Carroll County Iowa Chamber of...
L. Darryl Armstrong
Sep 8, 20077 min read
A Mutli-part Series: Part 2 – An Assessment of Larry G. Hincker, University of Virginia’
I suspect that when Larry G. Hincker joined Virginia Tech in 1989 he never conceived of the possibility that he would one day be the...
L. Darryl Armstrong
Sep 7, 20074 min read
A Multi-Part Series: Part 1 – An Analysis of the Virginia Tech Crisis — Observations and
The deadliest campus shooting in U.S. history occurred this past April. Students, faculty and staff at Virginia Polytechnic Institute and...
L. Darryl Armstrong
Aug 29, 20075 min read
… without a vision we will simply perish
Whether an organization, community or a person without a vision we will simply perish Saturday, August 4,2007 No vision and you perish; ...
L. Darryl Armstrong
Aug 4, 20075 min read
Providing service through a “How to” brochure
Sunday, July 29, 2007 Ever wondered how you could keep your name in front of potential clients without seeming “pushy”? Consider doing a...
L. Darryl Armstrong
Jul 29, 20072 min read
Be Seen as a Researcher in Your Field
PERSPECTIVES July 16, 2007 Being identified as a researcher and one who contributes to the education and advanced of your field of...
L. Darryl Armstrong
Jul 17, 20071 min read
Perspectives – Market only to decision makers
21 June 2007 Pre-qualify your prospects by asking them if they are in a position to make a commitment for your services — provided, of...
L. Darryl Armstrong
Jun 21, 20071 min read
When good people set out to do the right thing, in the right way and with passion and conviction the
June 2, 2007 Marshy Point Nature Center Festival, Middle River, Maryland Kay and I are honored today to be a part of the festival here...
L. Darryl Armstrong
Jun 3, 20073 min read
Memorial Day Should Be a Day of Honoring Those Who Fought for our Freedoms
It should be a day of remembrance not a day of politics as usual In 1868, Congress authorized the last Monday of May as Decoration Day, a...
L. Darryl Armstrong
May 27, 20077 min read
Mother’s Day – Finding a niche and filling it
Today is Mother’s Day a nationwide marketing phenomena. Cynics would say that Hallmark cards created this Sunday in May to boost sales....
L. Darryl Armstrong
May 13, 20073 min read
That’s why they call it public relations
It’s all about relationships. Kay and I are working this weekend in Middle River, Md for our client Lockheed Martin. The Lockheed Martin...
L. Darryl Armstrong
May 12, 20072 min read
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