L. Darryl Armstrong
Put a Client’s Fears to Rest Before Beginning Work on the Project
Be sure to identify the fears that prospective clients have about working with you. It takes some effort, but they will be reluctant to use your services until you have:
Identified their fears
Discussed their fears with them
Laid their fears to rest
For example, one of the greatest fears that a client can have is do you have the ability to produce the desired results on a timely basis?
Always provide the client with a schedule that identifies with precision, when the various elements of your work will be completed. The schedule may change once work is underway, yet it serves as a reassurance to your client that you have concern for their most important priority — timely completion of the project.