L. Darryl Armstrong
Exemplary Public Relations for Starbucks
In the January 15, 2008 issue of Bottom Line Personal, there is an article about a man who wrote a book entitled, “How Starbucks Saved My Life.”
The book is about a man who was a former six-figure advertising executive, and by age 63 was divorced, unemployed, nearly broke, and diagnosed with a brain tumor.
Because he was in desperate need of health insurance and a regular paycheck, he took a job serving coffee at Starbucks for $10.50 an hour. He ended up loving the job.
Today he is healthy, has sold his life story to Hollywood ( and it appears that Tom Hanks will probably play him in the film) and yet still plans to work at Starbucks because he enjoys the job.
This type of public relations for a company simply can not be bought at any price!
This type of public relations is simply priceless and it couldn’t come at a better time for Starbuck’s, who has raised its prices twice in the past year and is facing major competition from McDonald’s and Dunkin Donuts.
It also showcases a company that has created an exemplary working environment. Simply, great work environments attract great employees, who offer better customer service, which makes for better sales.
Now this my friends is the best of all worlds.
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