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Darryl Armstrong
Author, Between The Tracks
Facilitator - Behavioral Psychologist
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Starbucks is Getting Serious Again About Customer Service
Starbucks nationwide to close for emergency re-training Feb. 26 Sarah Gilbert hits the mark with her latest post. The issue of customer...
L. Darryl Armstrong
Feb 16, 20082 min read
Consider Charging Clients for their Initial Session
When dealing with small and sometimes more impoverished clients, it’s usually in your best interest to charge a fee (even if it is small)...
L. Darryl Armstrong
Feb 13, 20081 min read


“Local firm thinking outside the box”
Bobbie Foust and I worked together at the Tribune Courier and Leisure Scene in Benton in the late 1960s and early 1970s. I have alway...
L. Darryl Armstrong
Jan 31, 20085 min read
8 Steps to Finding and Hiring the Right Employees
Here is what you must do to find the right fit between you and the employee. First, look and interview for “attitude,” which is reflected...
L. Darryl Armstrong
Jan 28, 20083 min read
Exemplary Public Relations for Starbucks
In the January 15, 2008 issue of Bottom Line Personal, there is an article about a man who wrote a book entitled, “How Starbucks Saved My...
L. Darryl Armstrong
Jan 24, 20081 min read
Don’t Jump at the Opportunity to Cut Your Fee
Don’t accept a request for a reduction in your fee unless the client is willing to reduce the scope work.Bargaining makes you less...
L. Darryl Armstrong
Jan 20, 20081 min read
Put a Client’s Fears to Rest Before Beginning Work on the Project
Be sure to identify the fears that prospective clients have about working with you. It takes some effort, but they will be reluctant to...
L. Darryl Armstrong
Jan 13, 20081 min read
Help the Client See You as a Source of Value and Not a Threat
(My apologies to all – the post I sent out last night had some spelling errors that have now been corrected. This happens when I write it...
L. Darryl Armstrong
Jan 11, 20082 min read
VCA Greater Savannah Animal Hospital Gets Golden Eagle Award
Tybee Island, Ga. — There is probably nothing more traumatic for a pet owner than to be on vacation and have their beloved pet get sick....
L. Darryl Armstrong
Dec 13, 20072 min read
Charly’s at Tybee Island – Excellent Service and Delicious Food
As you know, if you are reading this blog as one of the regular 1200 or so folks that we reach out to periodically, I am always on the...
L. Darryl Armstrong
Nov 22, 20074 min read
Sometimes you can’t be politically correct when dealing with the media
My friends and colleagues Mark Prosser and Todd Erskine, members of the law enforcement team in Storm Lake, Ia. recently shared a video...
L. Darryl Armstrong
Nov 3, 20073 min read
Applying G-marketing – Binky’s Unique Gift Baskets
Inette Cayce took notes, asked questions and participated in the G-marketing workshop I presented to the Hopkinsville Christian County...
L. Darryl Armstrong
Nov 2, 20072 min read
How to Handle Conflict and Tension with a “Driver”
So now you know you have a “driver” personality and/or management style person you need to deal effectively with — how do you do it?...
L. Darryl Armstrong
Oct 28, 20071 min read


Identifying “Driver” Personality and Management Styles
So you think/feel that your boss, your significant other, or your employee is a driver. But how do you know that they are drivers? Well,...
L. Darryl Armstrong
Oct 24, 20071 min read
Understanding Personality Styles: The Secret To Your Success In Getting Along with Challenging Co-wo
By H.J.D. Stimpson – Special Correspondent Behold the salesman stereotype-the smooth-talking glad-hander wearing a flashy tie, white...
L. Darryl Armstrong
Oct 19, 20076 min read
Part Two of Two – Generational Marketing – Do you serve ALL your customers? — The Baby B
BABY BOOMERS: 1943-1960 Baby Boomers are ages 38 to 55. The first Baby Boomer in fact applied for their social security yesterday on line...
L. Darryl Armstrong
Oct 16, 20076 min read
Branding … can be enhanced by a song, the right lyrics, and a clever slogan…
When Carole Bailey asks a favor, I simply can’t resist. Carole is the widow of my friend and “brother” Doug Bailey and the sister of my...
L. Darryl Armstrong
Oct 15, 20072 min read
Part One of Two: Generational Marketing – Do you serve ALL your customers?
The GI and Silent Generations – Part One Consider this situation – your management team is made up of “Baby Boomers”. Your staff is made...
L. Darryl Armstrong
Oct 9, 20076 min read
Part 3 of 3: Measuring Customer Service
If our customers drive us to be better as business people then we are destined to get valuable customer feedback and react to it so we...
L. Darryl Armstrong
Oct 2, 20073 min read
Tea Thyme and Toast – Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Succ
Pam Reed, owner, baker and cook at Tea Thyme and Toast Eatery in Eddyville, Ky has developed a cadre of “raving customers” the past few...
L. Darryl Armstrong
Sep 24, 20073 min read
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