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  • Writer's pictureL. Darryl Armstrong

If you can’t measure it, you can’t manage it!

For years, I have been telling my clients that if you can’t measure it, you can’t manage it and although some of them get this sage wisdom – many never do. However, measurement and transparency drive accountability within organizations. It is that simple.

When our employees can see what their actions are accounting for within an organization, they can adjust their performance to get even better results. This allows all levels of our organization to focus on the same goals. When we recognize our employees achievements and recognize them, we encourage self-motivation. Excuses are removed.

However, any measurement must be objective measurement. The results of that measurement must be shared openly with everyone within your organization or, in the case of the chamber we mentioned a few columns ago, your membership and community. Objective measurement is not something we would like to have; it is a must-have because it is an essential part of achieving results that will last.

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