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Darryl Armstrong
Author, Between The Tracks
Facilitator - Behavioral Psychologist
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Branding … can be enhanced by a song, the right lyrics, and a clever slogan…
When Carole Bailey asks a favor, I simply can’t resist. Carole is the widow of my friend and “brother” Doug Bailey and the sister of my...
L. Darryl Armstrong
Oct 15, 20072 min read
Part One of Two: Generational Marketing – Do you serve ALL your customers?
The GI and Silent Generations – Part One Consider this situation – your management team is made up of “Baby Boomers”. Your staff is made...
L. Darryl Armstrong
Oct 9, 20076 min read
Tea Thyme and Toast – Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Succ
Pam Reed, owner, baker and cook at Tea Thyme and Toast Eatery in Eddyville, Ky has developed a cadre of “raving customers” the past few...
L. Darryl Armstrong
Sep 24, 20073 min read
Part 2: Customer Service Excellence – Why companies should “exceed the need”
“Service that exceeds the need is the competitive edge for any organization in today’s highly competitive environment. The journey to...
L. Darryl Armstrong
Sep 17, 20077 min read
Creating Service Excellence – Examples of Companies Seeking to “Exceed the Need” o
Last year I had the distinct pleasure of presenting our Customer Service Excellence program for the Carroll County Iowa Chamber of...
L. Darryl Armstrong
Sep 8, 20077 min read
A Multi-Part Series: Part 1 – An Analysis of the Virginia Tech Crisis — Observations and
The deadliest campus shooting in U.S. history occurred this past April. Students, faculty and staff at Virginia Polytechnic Institute and...
L. Darryl Armstrong
Aug 29, 20075 min read
Using Action Teams …
… to Make Quick Progress When First Starting a Strategic Planning Program Tuesday, August 14, 2007 A few years ago, when I first worked...
L. Darryl Armstrong
Aug 14, 20075 min read
… without a vision we will simply perish
Whether an organization, community or a person without a vision we will simply perish Saturday, August 4,2007 No vision and you perish; ...
L. Darryl Armstrong
Aug 4, 20075 min read
Providing service through a “How to” brochure
Sunday, July 29, 2007 Ever wondered how you could keep your name in front of potential clients without seeming “pushy”? Consider doing a...
L. Darryl Armstrong
Jul 29, 20072 min read
Make Yourself Known To Influential Sources
PERSPECTIVES July 24, 2007 You can increase referrals by becoming known to influential sources whom you have not yet had the opportunity...
L. Darryl Armstrong
Jul 25, 20071 min read
Be Seen as a Researcher in Your Field
PERSPECTIVES July 16, 2007 Being identified as a researcher and one who contributes to the education and advanced of your field of...
L. Darryl Armstrong
Jul 17, 20071 min read
Stack Up Your Costs
PERSPECTIVES July 9, 2007 Consultants, speakers and professionals often spend untold hours on work that is necessary yet not directly...
L. Darryl Armstrong
Jul 9, 20071 min read
Perspectives – Make Selling Your Services Job One!
PERSPECTIVES July 4, 2007 Happy Independence Day! I have been on the road extensively the past 7-days and am now just getting caught up....
L. Darryl Armstrong
Jul 4, 20072 min read
PERSPECTIVES – Market to Every Member of a Decision-making Committee
Monday, June 25, 2007 When selling to committees, take time to talk to each individual involved in the decision making process. Listen to...
L. Darryl Armstrong
Jun 25, 20071 min read
Research, experience and common sense – allows you to build memorable ads
19 June 2007 Recently, I completed a series of focus groups for a company that wanted responses from consumers on three ads they had run...
L. Darryl Armstrong
Jun 19, 20073 min read
Why Power Point Presentations Bore Us — The Dreaded 3P!
Saturday, June 16, 2007 Recently, Robert Middleton, http://www.actionplan.com/ reminded me why we must get away from power point...
L. Darryl Armstrong
Jun 16, 20073 min read
We can learn many life lessons from Maria Ortega
June 9, 2007 RIVERSIDE, CA — Corner of Main Street and Mission Inn Avenue. You can’t but help liking southern California. For a good ole...
L. Darryl Armstrong
Jun 10, 20073 min read
Perspectives – Market only to decision makers
Pre-qualify your prospects by asking them if they are in a position to make a commitment for your services — provided, of course, you can...
L. Darryl Armstrong
Jun 8, 20071 min read
Market your services on a regular basis
“Devote between 15 and 25% of your working hours to marketing your services”, says the late Howard Shenson, the nationally known and...
L. Darryl Armstrong
Jun 5, 20071 min read
Talk to me – Confessions of a life-long negotiator
Detective Frank Hunt has a distinguished 30-year career with the 110th precinct in New York City. He has seen most all of it when it...
L. Darryl Armstrong
May 29, 20074 min read
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